Tag Archives: fun

The Playboy Club Bunny Manual

Most companies with staff have some form of an employee handbook.  It’s usually buried deep up there on the dustiest shelf or at the bottom of the never-opened drawer.

It might’ve been section 27 in the big binder you were handed when you started at your job.  It included things like start time, finish time, lunchtime, holidays, how you can be fired (if it comes to it).  Stuff like that.

Not many even talk about (let alone enforce) your expected behaviour as part of a world famous brand experience and that’s a big problem.

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“Come fly with me…”

Being remarkable and memorable involves deliberate steps.

Change the scheme.
Alter the mood.
Interrupt the routine.
Be unexpected.

Need an illustration and example? Watch how this (now famous) airline steward does just that during the usually mundane cabin announcement before the tragic experience that’s air travel in the now times.

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“Won’t bind your legs”

ActionJeans_ChuckNorris
Have you ever had one of those days where you learned absolutely nothing, gained no knowledge at all?  It feels empty and incomplete.

A day without gaining any knowledge at all is a day wasted, no matter what else happens, because knowledge is currency and one day you might need to draw on it.

Whether it’s trivial or mountain-shifting, edifying or entertaining, there’s always something new to be discovered. Learning a single piece of something can also start you on a trail of discovery that can uncover a whole series of thoughts, ideas and insights, which in-itself is always exciting.
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Activation, not information, is the key

We’re all bombarded with government ads, community service announcements, new websites and nice, glossy (expensive) brochures that tell us what we should be doing to change our habits for a positive impact on us or our environment.

For the most part, most of us agree, but then what do we do with the information?  What motivates us into action?

I could write lots of theory and puff up my own successes, but this site shows us exactly how it’s done http://thefuntheory.com/

If you’re not smiling after watching this, check your pulse and call a medic.  This site demonstrates exactly how to things get done (not just talked about) and is a fried gold initiative.  Not only does it have longevity built in, the strategy rewards the creator (Volkswagen in Sweden, in this case) by rewarding entrants for true innovative action.  It builds massive brand credibility through active engagement with community, not just through an idea but through real, solid, measurable action.

The idea also has connotations for your marketing communications strategy as well.  Information is important but activation is the key.  Activation will follow experience by a factor of millions (slight exaggeration, but it’d be a lot) over an ad alone.

Make your messages more engaging and outcomes-focused by BEING engaging.  Think it through, be daring and provocative (not controversial) and your cause, brand or business will benefit.