Tag Archives: entertain

Pinball Wizard

Creature pin

I love pinball machines and that’s partly because they remind me of those halcyon days of my youth – inexorably linked to car culture – of carefree days (and nights) cruising to games arcades, milk bars and making a play for pinball wizardry.

Apart from the nostalgia trip, they’re also works of engineering, design and art crammed into a wooden cabinet.  If you don’t know what I mean, get a load of one some day and take note of the artwork, the design, the colour, the screen-printing (yes, screen-printing; heard of that?), the lights, the sounds, the themes and of course the design of the game play.  Way more character than a PlayStation, but I digress.

Most of all though, I simply love the challenge of playing them because no two games are ever the same (ever).  That got me thinking about the insight to be drawn from pinball, applied to marketing and business planning (particularly in the context of a more strategic, longer run view).

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Rejected? Try Hippo Skin!

A hippopotamus has skin that’s an inch and a half thick and is 25% of its total body weight.  For an animal that weighs 1,800 kilos, that’s a lot of skin.

It’s almost impenetrable (some say bullet proof) and yet a hippo’s very survival out of water depends on a coating of oil it secretes that acts as a moisturiser and sun-screen.  So even though a hippo sports some of the best body armour in the animal kingdom, it still needs to adapt when called for.

It occurs to me that when it comes to dealing with rejection, sometimes hippo skin would come in very handy.
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“Won’t bind your legs”

ActionJeans_ChuckNorris
Have you ever had one of those days where you learned absolutely nothing, gained no knowledge at all?  It feels empty and incomplete.

A day without gaining any knowledge at all is a day wasted, no matter what else happens, because knowledge is currency and one day you might need to draw on it.

Whether it’s trivial or mountain-shifting, edifying or entertaining, there’s always something new to be discovered. Learning a single piece of something can also start you on a trail of discovery that can uncover a whole series of thoughts, ideas and insights, which in-itself is always exciting.
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