Category Archives: product

Rejected? Try Hippo Skin!

A hippopotamus has skin that’s an inch and a half thick and is 25% of its total body weight.  For an animal that weighs 1,800 kilos, that’s a lot of skin.

It’s almost impenetrable (some say bullet proof) and yet a hippo’s very survival out of water depends on a coating of oil it secretes that acts as a moisturiser and sun-screen.  So even though a hippo sports some of the best body armour in the animal kingdom, it still needs to adapt when called for.

It occurs to me that when it comes to dealing with rejection, sometimes hippo skin would come in very handy.
Read more »

Beer Brand Eats Own Young!

I’m not going to pretend that I know the exact thought process behind this, but from what I see here it looks like the beer parents of one brand are eating their own young.

In this case, the parent is XXXX Gold, a grand old staple of the Aussie beer fraternity.  The young is a new brand on the market in XXXX Summer Bright, Lion Nathan’s Cerveza-styled entry to the market.

Lion Nathan launched XXXX Summer Bright nationally earlier this month with a campaign that included outdoor (having been tested in several Australian geographical markets over the past year).

Here’s the Summer Bright campaign…..

Summer Bright 2010 outdoor

And here’s one of at least 5 billboards I saw yesterday on a cross-town trip.

XXXGold 2010 outdoor

The creative executions are vaguely similar but it’s the media choice (outdoor) which is the factor proving my headline most strongly.
Read more »

“Won’t bind your legs”

ActionJeans_ChuckNorris
Have you ever had one of those days where you learned absolutely nothing, gained no knowledge at all?  It feels empty and incomplete.

A day without gaining any knowledge at all is a day wasted, no matter what else happens, because knowledge is currency and one day you might need to draw on it.

Whether it’s trivial or mountain-shifting, edifying or entertaining, there’s always something new to be discovered. Learning a single piece of something can also start you on a trail of discovery that can uncover a whole series of thoughts, ideas and insights, which in-itself is always exciting.
Read more »

Sitting on your innovation hands

Was riding with a friend just this weekend in his new BMW M3 coupe.

Very sweet car indeed.  Nimble, mid-size chassis.  All alloy 4 liter V8 with 420 horsepower and a six-speed manual (the way it was intended).  Zero to 100 in 4.5 seconds, give or take.  Apart from the bonnet bulge and the dinner-plate brake discs, it’s not too ostentatious.

What makes the M even more sweet is that a standard 3 series coupe (on which the M3 is based) is had with either a 4 or 6 cyl motor and is as quiet and safe as your grandparents need.

As we’re winding up in this exceptional piece of automotive engineering, I couldn’t help but reveal to my friend that this sweet piece of German 4-wheeled fun owed a thank you note to a distant, unlikely relative, the Pontiac GTO.

See, back in the early sixties, the then chief of Pontiac (John Z. DeLorean) hypothesised the concept of putting their big car engines into their mid-size model range, thus creating the muscle car category.  The first muscle car was the 1964 Pontiac GTO and the wider Pontiac brand became a lightning rod for driving excitement.

Pontiac died not long ago, and while there were other business factors that forced this, the brand had been on life support for years before.  It’d lost its value and its distinctive positioning, one that had been accelerated (pun intended) years before by dropping a mountain motor in a mid-size.  This was an innovation that shifted the direction of an entire industry and Pontiac, for a long time owned it.  Unfortunately, they failed to keep it up.  They let the competition catch up and ultimately overtake them.

If you have innovation hands and have shown them, don’t be fooled into thinking that you’ll ride that wave forever.  You’ve proven you can do it, so keep on doing it and resetting your competitive distinction.