Monthly Archives: December 2010

Creativity is a virtue of the stupid

Think about that for a second.

The process of logic can (and does) deliver great outcomes that make significant economic and social impacts.  People who just get things done through running the logical process to its end are more often than not thought of as being smart.  So by definition, someone not following logic is stupid (the opposite of smart), right?

However it’s from illogic that most real creativity flourishes, so isn’t creativity then, a virtue of the stupid?
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“Come fly with me…”

Being remarkable and memorable involves deliberate steps.

Change the scheme.
Alter the mood.
Interrupt the routine.
Be unexpected.

Need an illustration and example? Watch how this (now famous) airline steward does just that during the usually mundane cabin announcement before the tragic experience that’s air travel in the now times.

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A marketing tip from Agent J

There’s a scene in the movie MIB that offers a valuable piece of insight.

When Officer Edwards (Will Smith’s character) of the NYPD turns up for his MIB recruitment interview, the competition is hot. The best of the best (Army, Navy, Air Force, Marines) are all in the room vying for a single position in the MIB.

The recruits face a series of tests (or two, so a short series).

Edwards gets the job.

Why not one of the highly-educated, combat-experienced and government-trained members of the military elite?
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