Monthly Archives: September 2010

Unhealthy perfection

One summer when I was a young, wide-eyed lad, I recall a promotion that McDonalds ran where young, wide (and not-so-wide) eyed lads could win a free poster of the World Series Cricket teams.  You didn’t have to buy anything to get the prize (even though you would anyway, so marketing objective one achieved for Maccas).  All you had to do was say the Big Mac “Two all beef patties…” jingle.

The catch was that you had to do it in 4 seconds or less.

Wanting that poster and knowing what I had to do to get it, I practiced that line over and over (marketing objective two achieved) until I could nail it in under 4 seconds, visited Maccas and claimed my poster.

That was my first ever (memorable) exposure to a sales promotion.  Looking back, it was also a point where I could identify such a thing as an unhealthy obsession with perfection.
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