The most exciting boring you’ll never want to know

Confused?  Don’t be.  This post is about sharing, because I’ve just read the most exciting column so far this year, its central theme was on becoming boring and I couldn’t have said it better myself.

Lots of ‘marketers’ these days don’t want to know about this because they want to think of themselves as being at the cutting-edge.  They want to be ahead of the curve when it comes to new and exciting ways to use media and creativity to get their brands up and rocking. Make big noise to get quick cut-through.  Not a lot of longer run thinking going on.

They also often act at the expense of fundamentals and this column is exciting because it talks all about them.  They’re too busy trying to be cool and be seen that they miss why they’re there in the first place.

Naturally, social media and digital are where most of this loss-of-focus occurs though not exclusively.  In this column, the writer (Pete Blackshaw) puts forward the very same argument I’ve been banging on about to clients (and anyone who’ll listen in the marketing and communications game) if they’re to make any kind of difference to their brands and the consumers of them.

Read this great column then go back and make sure these things are covered in your marketing strategy.

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