The secret to success isn’t in what you know

You know your business better than anyone.

You know why you’re in business to start with.

You know your brand, why it’s named what it is, why you chose the visual identity you did and what you want it to stand for.

You know your product or service, it’s value, what it can do and how it fulfils a customer need or want.

You know your customers, the market and what turns them on to your value proposition for satisfaction of their needs or wants.

You know what you want from your business in return for the investment you make now, next week, next month, next year or next decade.

Essentially, as far as what your business needs to succeed, it’s a strong argument that nobody knows more than you, even if you might need a little expertise to help you to realise your goals.

Except maybe for your competitors.

That’s because the secret isn’t in what needs to be done.  What needs to be done is on show and the framework is the same for everybody.  The secret is in how you do what you need to do to make your brand & business remarkable, memorable and a mandatory stop for your searching customers.

So what are you waiting for?  Get busy and get on with telling your story, right now and for as long as it takes to carve out your unique position.

Happy New Year, decade, and all the best for achieving your goals before your competitors do.

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