Inspiration is right in front or behind you

Inspiration is one of those things that’s always looked right on through or around.

Sometimes it’s our rational left brains brains that get in the way, dismissing it as folly almost as quickly as it’s discovered.  Sometimes it’s the simple distraction of other tasks that need doing.  In marketing communications & strategy, that often translates as trying the same thing over and over, because it’s familiar or had good outcomes in the past.  In business it can be doing things easy that cost less and have outcomes equally as boring or the same as your competitors or worse still, taking expedient shortcuts in creating memorable customer experiences.

Inspiration can create the most unique differences in a brand, a marketing strategy or tactic, or the way a new venture is created and yet, for all there is in the world it’s all too often missed.  It needn’t be so hard; all that’s needed is an open and inquiring mind.

I read a fantastic example of drawing inspiration from the most unlikely place just today in an article on the new Toyota sports car concept unveiled at the 2009 Tokyo auto show.  Evidently, the chief engineer has admitted that the colour for the car was inspired by a Japanese monkey’s bum.

Now who knows what lead a chief engineer to look on in amazement at a monkey’s butt and think that it’d be a good colour for a car, even to provide the pop for a concept car.  Or the pitch he made when asked by the top brass before sign-off “so, what inspired that colour?”

None of that’s the point though.

The point is that, no matter how well-hidden it is or how far removed from what you thought you were looking for, inspiration can come from anywhere if you keep an open mind.

Leave a Comment


NOTE - You can use these HTML tags and attributes:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>